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Great episode, thank you!

I am in Camp Jen and only post on Instagram when I feel like it, it's not a major marketing channel for me and I rarely plan out content for it. I think I've been on Instagram 10+ years and basically still use it like in the old days, it's my creative outlet for visual storytelling and microblogging, and where my audience and students can get to know me on a more personal level. As a very visual person I do still enjoy Instagram for inspiration and connecting with others.

For me, to enjoy Instagram, two key elements are... 1) I mostly follow 'quiet' account that soothe my nervous system, so more photos than reels, and 2) I don't follow a ton of people, as soon as I hit around 200 I start purging. That's because my attention span cannot handle more and this way I don't feel overwhelmed on Instagram and can truly enjoy content from people I like, and engage in a meaningful way.

Generally, like both of you, I am a big believer in running our online businesses in a way that is aligned with our personality and energy capacities. That's why I, for instance, don't use Pinterest. As an HSP I find it way too overwhelming and deciding to stop forcing it was one of the best business decisions I ever made. I also love what Jen said about being audience-focused but not -led. I often use the lighthouse analogy for this, shine bright and your people will find you. You two are certainly awesome lighthouses in our online world, thanking for shining and guiding so brightly ✨

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