I moved from Mailchimp to Substack in order to link my artistic sharing with my marketing. I relate to what Sara said about Substack allowing us to both write AND place our service offerings. That’s what I do and it feels more comfortable than when I was only trying to convince people through the mailchimp thing. The automa…
I moved from Mailchimp to Substack in order to link my artistic sharing with my marketing. I relate to what Sara said about Substack allowing us to both write AND place our service offerings. That’s what I do and it feels more comfortable than when I was only trying to convince people through the mailchimp thing. The automation and the segmentation drained me a lot (I did it all by myself and I hate that!).
Moving here has allowed me more freedom, because of these main reasons:
1/ we can put letters, podcasts and so on (videos) in the same place. I know I could do all this with another autoresponder platform but the ergonomic aspect of Substack makes me feel more at ease. I can really feel this is made for writers and not just « write your marketing content once a week ». I kept my email list for almost one year, writing poems and sharing my books extracts here on Substack and sending news and offerings to my email list.
2/ I needed to simplify my process and reunify my things. This leads me to lose many subscribers and to get some new ones. Depending on what your content is, having different things on different places can be a good choice, but to me, I needed to have subscribers interested both by my creative sharing and my online offerings. So I decided to gather everything in one letter. Simple. Aligned with my process and my identity. So I’m just opposed (apparently) to Jen : I want to be the same whenever I write about my offerings or my creative process, everything is here on Substack to let people know different aspects of my content.
3/ I’m not feeling alone anymore while sending my news, my podcasts or my poems as I used to do… that was all I was missing when I was on mailchimp : this was like a « private » platform where quite no one else but your subscribers can discover you (a closed place).
Doubts about the content or the form :
I must admit I still have moments where I ask myself if I’m not to far from my business sometimes or in the contrary too direct while writing a letter with just the infos about the current workshops. What helped me, fueled me a lot was to subscribe to quite different letters, ranging from coaches to well reknown writers. As Jen said, substack is just a playground.
I remember some years ago when admins sent a questionnaire to writers about our needs and dreams for Substack. I said I wanted Substack to become my home. Home for both my podcasts, my sharing about my upcoming books, about my online offerings and so on.
Substack as a secret island?
Funny to hear that Substack is still so unknown in your area - here in France I can say it’s totally unknown! So what I love in Substack is that it allows me to write in several languages. Most of my subscribers speak french but all of my subscriptions except one are in english…
Actually I feel home here and what I like the most is having neighbors that I can easily connect with.
Commenting, liking or sharing is also great as there’s place for real interactions and discussions.
From time to time I wonder : « am I doing it well? Does that work ? » and I listen to my soul’s voice respond: « Search for pleasure. Remember this is YOUR place. You can do what you want, you can change the rules anytime, you can have an agenda or simply go with the flow. But you are free. »
I feel that apart from the imposter syndrome, this is also due to the restrictions and the pression on other social medias. Here I compare myself too but the diversity and the versatility of the platform helps me to release the pression and to really have fun.
And I love receiving my subscribed letters… which is really needed when you’re an artist and need to hear or read other creatives. There’s good fuel for me here. :)
Great episode!
I moved from Mailchimp to Substack in order to link my artistic sharing with my marketing. I relate to what Sara said about Substack allowing us to both write AND place our service offerings. That’s what I do and it feels more comfortable than when I was only trying to convince people through the mailchimp thing. The automation and the segmentation drained me a lot (I did it all by myself and I hate that!).
Moving here has allowed me more freedom, because of these main reasons:
1/ we can put letters, podcasts and so on (videos) in the same place. I know I could do all this with another autoresponder platform but the ergonomic aspect of Substack makes me feel more at ease. I can really feel this is made for writers and not just « write your marketing content once a week ». I kept my email list for almost one year, writing poems and sharing my books extracts here on Substack and sending news and offerings to my email list.
2/ I needed to simplify my process and reunify my things. This leads me to lose many subscribers and to get some new ones. Depending on what your content is, having different things on different places can be a good choice, but to me, I needed to have subscribers interested both by my creative sharing and my online offerings. So I decided to gather everything in one letter. Simple. Aligned with my process and my identity. So I’m just opposed (apparently) to Jen : I want to be the same whenever I write about my offerings or my creative process, everything is here on Substack to let people know different aspects of my content.
3/ I’m not feeling alone anymore while sending my news, my podcasts or my poems as I used to do… that was all I was missing when I was on mailchimp : this was like a « private » platform where quite no one else but your subscribers can discover you (a closed place).
Doubts about the content or the form :
I must admit I still have moments where I ask myself if I’m not to far from my business sometimes or in the contrary too direct while writing a letter with just the infos about the current workshops. What helped me, fueled me a lot was to subscribe to quite different letters, ranging from coaches to well reknown writers. As Jen said, substack is just a playground.
I remember some years ago when admins sent a questionnaire to writers about our needs and dreams for Substack. I said I wanted Substack to become my home. Home for both my podcasts, my sharing about my upcoming books, about my online offerings and so on.
Substack as a secret island?
Funny to hear that Substack is still so unknown in your area - here in France I can say it’s totally unknown! So what I love in Substack is that it allows me to write in several languages. Most of my subscribers speak french but all of my subscriptions except one are in english…
Actually I feel home here and what I like the most is having neighbors that I can easily connect with.
Commenting, liking or sharing is also great as there’s place for real interactions and discussions.
From time to time I wonder : « am I doing it well? Does that work ? » and I listen to my soul’s voice respond: « Search for pleasure. Remember this is YOUR place. You can do what you want, you can change the rules anytime, you can have an agenda or simply go with the flow. But you are free. »
I feel that apart from the imposter syndrome, this is also due to the restrictions and the pression on other social medias. Here I compare myself too but the diversity and the versatility of the platform helps me to release the pression and to really have fun.
And I love receiving my subscribed letters… which is really needed when you’re an artist and need to hear or read other creatives. There’s good fuel for me here. :)